Driving Human Progress with McLaren

first_imgI can’t tell you how excited I am about our partnership with the McLaren Technology Group.At the core of McLaren is design and engineering – characteristics that are most often expressed through their Formula 1 team, which is second only to Ferrari in terms of success. But this is not your father’s McLaren.Over the past seven years, McLaren have applied their Formula 1 racing heritage to the street and are now well on their way to building a billion dollar business.  Its automotive business includes the McLaren 720S (below), which was named the most beautiful supercar of 2017.But our partnership also extends to the McLaren Applied Technologies division.  This is probably the least well-known area of their business, but potentially the most exciting.  The Applied Technologies division takes the advanced design, engineering and analytics expertise that McLaren has developed over decades of F1 competition, and applies this know-how to other industries.  They are driving innovation across areas such as connected public transport, entertainment and healthcare, and working with companies like Deloitte in the world of IoT, GlaxoSmithKline on Analytics, and the National Health Service for body sensor technology.Dell Technologies will be using this partnership in many different ways.First and foremost we will be using Formula 1 to underpin the expansion of our brand campaign in Europe and Asia. Think of us using it in the same way as we have used the PGA Tour golf events so successfully over the past couple of years. Over 400 million people watch Formula 1 each year, most outside of the US, and it contains a high concentration of tech-savvy watchers – which is of particular interest to us!  As well as featuring the Dell Technologies brand on the McLaren F1 car and drivers, we will also be featuring their use of our technology in our brand campaign.The McLaren Technology Group provides us with a great, ‘edge to core to cloud,’ case study in their use of Dell Technologies products and services. McLaren has been a longtime customer with everything from PCs to servers to storage and SecureWorks. Over the next few years they will be expanding their use of our technology as their Digital Transformation picks up speed – an incredibly hot topic in the automotive industry! We plan on showcasing the McLaren story (along with racing simulators!) at our tier 1 global event during 2018.During 2017, McLaren increased its focus on gaming by not only running the inaugural “World’s Fastest Gamer” (and signing up the winner), but also appointing a new director to oversee their eSports strategy. eSports currently enjoys a following of about 200 million people and that’s expected to grow to over 300 million by 2020. This represents another opportunity for us to build on our recent eSports announcements at CES.Providing customer hospitality at F1 races and leveraging the amazing McLaren Technology Campus as a venue for press, analyst and executive events will be a key part of our partnership with McLaren as well. We want to use McLaren’s facilities, and their executives, to help us build stronger relationships with our best customers. We will once again be partnering with Intel on our customer hospitality, executive events and eSports activities.  We’ve had a lot of success over the past couple of years demonstrating our combined value at marquee events such as this.Finally, we believe there is an opportunity to partner with McLaren Applied Technologies and apply their know-how in industries such as transportation, media & entertainment and healthcare to make IoT real for our customers.  Similar to the natural alignment between McLaren and Deloitte, GlaxoSmithKline, and the National Health Service, McLaren Applied Technologies offers Dell Technologies deep industry expertise as well as leading edge sensor technology that plays well with our edge gateways and data center infrastructure.Over the next few weeks you will see McLaren announce their new F1 car for the upcoming season and then you’ll be able to see it in action at the first race in Melbourne on March 25th.   We will be working on new case study materials for DellTechnologies.com as well as creating a live interactive experience at Dell Technologies World in Las Vegas in May. Our partnership with the McLaren Technology Group gives us a great platform to tell the Dell Technologies story, building on the great work done in 2017 in the United States… and now expanding to Europe and Asia!last_img read more

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IT Transformation: Not Simple, but Can Be Simplified

first_imgDell EMC PowerEdge simplifies IT’s transition from technology priorities to business prioritiesToday, CEOs increasingly expect CIOs to not only lead technology priorities, but also to strongly influence the company’s overall business vision and strategy. This is not how things used to be. And it’s changing how businesses leverage technology and how they view the tech vendors they work with.In the past, IT departments were often viewed as sophisticated technology shops. They were knowledgeable, resourceful and could fix everyone’s tech issue. But, they weren’t necessarily involved with the company’s big picture. Today, IT departments are shifting from tech expertise to playing an important role in the company’s overall business priorities. They help create the vision and strategies that enable each department to succeed.When it comes to IT Transformation, CIOs need to work with a solution provider that not only has the technology capabilities, but also the business-oriented expertise to help them with the transition. They need a partner that will listen, ask questions, take the time to truly understand their problems, and provide customized solutions that help simplify the process. This customer-centric approach is a Dell EMC strength, and one of the reasons we are ranked #1 by IDC in both server revenue and units in the first quarter of 2018.When you think of Dell EMC, we want you to think “transformation simplified.” We are with you.Transformation is a struggle for many enterprises, particularly those that were not born in the digital era. We get it. Even our own IT department isn’t immune from the challenges. My friend Bask Iyer, Dell CIO, shares a transformation example in the 2017-2018 Dell Digital Annual Report. Iyer explains how Dell Digital (formerly Dell IT) partnered with many different Dell Lines of Business to improve processes, build new products and enhance customer support. For us, everything centers on our customers. Michael Dell is obsessed with the customer experience and it’s why the whole company shares a “customer first” vision. By working with other departments to develop and implement solutions, our IT department helped to reduce customer care escalations by 25 percent year-over-year and improve our on-time delivery promise by over 40 percent. It was a team effort.Dell EMC’s “customer first” vision permeates our internal product teams. It starts at the top, and filters through how we think about the next generation of server technology. Our PowerEdge servers are designed with the key features that enable customers to transform their IT operations and infrastructure. This maniacal focus greatly influenced our strategy and I believe it has vaulted us to the top spot in the server market. We are proud and humbled that PowerEdge is the best-selling server brand, but what makes us most proud is how we got here. We earned this top position by listening to our customers, understanding their problems and business objectives, and partnering with them to develop solutions. Every PowerEdge server provides a solution to a customer problem.One of my favorite examples of us helping to solve a customer problem is our partnership with European airline Ryanair. To many, Ryanair is in the transportation business. But to us, they are a technology business in the transportation space. Nintey-eight percent of their business comes through their production website. Downtime is detrimental. They are also growing rapidly and their existing infrastructure didn’t have the agility, speed or performance they would need for the future. We helped them modernize their infrastructure and today, Ryanair runs all of their line-of-business applications and their entire production web stack on PowerEdge servers. Ryanair is not only better prepared for today’s needs, but the flexibility and agility of PowerEdge sets them up for success in the future.As we look ahead, our focus remains on our customers and what solutions they will need to succeed. One huge area of focus for most of our customers is artificial intelligence. Why? It has uses across all business departments including HR, customer service, marketing, sales, product development and operations. Many of our customers have or plan to implement AI technologies within the next year. They’re excited about what AI, machine learning and deep learning can do in terms of business opportunities, and so are we.Emerging workloads are based on data – lots and lots of data – and the applications will require new, modernized technology to process the data quickly.These intense requirements are why we designed and built two new 4-socket servers, including the R940xa, which supports four CPUs and four GPUs. These servers allow customers to rapidly transform data into business outcomes, so our customers can make better decisions, faster and better serve their customers.We’re reimagining how to build servers to fit the agile needs of modern business.The next generation of modular server technology will be built with a kinetic infrastructure. Jeff Clarke previewed the PowerEdge MX on stage at Dell Technologies World. We can hardly wait to bring it to market later this year. The PowerEdge MX delivers a new level of flexibility to IT, with the ability to run workloads that were impossible to run in modular platforms of the past. Workloads like software-defined storage, network functions virtualization (NFV) and big data analytic environments.Jeffrey Burt wrote an article for The Next Platform outlining the next generation of modular compute. He quotes our CTO of Server and Infrastructure Technology Robert Hormuth, who describes the move toward kinetic infrastructure. “We’re shifting to a world where data has a time-intrinsic value. You either process the data and get real-time results and a real-time experience delivered to your business or your customer or you might as well not process it.” He continues, “To make this shift, these workloads that are much more real time than the old batch world that we came from requires some different thoughts, different architectures and different flexibility than what we’ve done architecturally for the last 20 years.”In his blog “Kinetic Infrastructure is the Path to Full Composability,” Hormuth further explains how kinetic brings the benefits of a modular design, but extends the flexibility of configuration down to the individual storage device and, eventually, all the way to memory centric devices. The infrastructure enables the ability to assign the right resources for the right workload and to change dynamically as business needs change. In other words, it releases the potential of the organization.At the end of the day, releasing the potential of the IT department and the entire organization is what all IT leaders want. Dell EMC helps you discover and live up to your potential. In fact, we strive to be a “fantabulous,” partner for all our customers. We’re proud of our #1 status, but will never become complacent or stop learning. We’re committed to our customers and continuously providing what they need to accomplish their goals. Generation after generation of servers, we listen, refine, and improve.If you are a customer or partner, I want to personally say “thank you.” It’s an honor to build the server technology you use to innovate, compete, and serve your customers. We love hearing your transformation stories. Engage with me on Twitter @ravi_pendekanti to share yours.And stay tuned.last_img read more

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Virtual Reality Next Game-Changer for Medicine

first_imgEdgar Sosa was born with a condition called Craniosynostosis where one or more of the sutures in a child’s skull fuses or closes too early. Untreated, it could have hurt his brain development.Then, in the first weeks of his own child’s life, Sosa learned he had passed the genetic condition on to her. But one thing was very different this time – while the same surgeon who treated the father would be treating the child, the way he prepared was totally different.“The stakes are very high when you’re doing surgery. We used to train on cadavers and some plastic models and those are good for only one time,” Neurological Surgeon Ben Roitberg, M.D. explains in the video below.But thanks to what Dell customer Jay Banerjee, president of ImmersiveTouch, Inc. calls a “symbiotic relationship” surgeons can now use their software optimized on Dell Precision workstations to prepare in a realistic virtual reality operation room with an anatomically accurate 3D model of the patient.“It allows you to restart the whole thing from the beginning indefinitely until you get better,” Roitberg said.Founded in 2005 by a group of engineers and surgeons, ImmersiveTouch is building the next generation of medical virtual reality (VR) software. Combining 2D and 3D visual data, they provide a unique experience that helps surgeons in planning complex surgical cases.The advances are beneficial not only for the doctors and their patients but also for the patients’ families.“We live in a three-dimensional world. Once you get it down to two-dimensional x-rays, I think it was very, very, difficult to explain to parents some of the conditions we were treating because you would lose all that imagery,” said Craniofacial Pediatric Surgeon Pravin Patel, M.D. “So what we needed was a virtual reality solution that was powerful enough for surgeons.”More than twenty years after he operated on Sosa, Patel found himself in the position of using this new technology to reassure him in the more stressful role of father of the patient.“Seeing the scans definitely put us at ease. It was very comforting,” said Sosa.You can see more of their story here:last_img read more

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