webmaster should also other people’s sites, if the sites are advertising, do you notice? If we are often on the site, we are familiar with the location of the advertisement, usually skip ads, direct look at the content, if not familiar with the website, if we can see what is advertising, we will. Jump over. So one of the most important reasons for the low click rate is that users don’t look at ads. They jump over. How to prevent users from skipping ads, which is the primary problem to improve the click through rate. Can be analyzed from the following aspects:
Sina reported, the most prosperous in the market, the same type of the company reached seven, but at present, the same platform only "home for dinner" and "small e Guanfan" continues normal operation, according to statistics, the "home for dinner", covering Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou 5 a city, the average daily order volume of about 50 thousand, has become the largest home kitchen O2O platform.
founder Hu Dusheng and another shared kitchen mode Cengfan told Sina Technology, from the beginning of December last year, the company has decided to maintain the current operations of the meal, the future will not spend energy in Cengfan business, concentrate on building other business.
how do you improve your ad click rate? There are two key points:
when it comes to business, is sharing the kitchen model just a dream?
CTR ad click rate is the ratio of the AdSense ad display to the click of the ad. Of course, the ideal value is 100%, which means that the ad shows one and the user clicks one. Of course, this is almost impossible. Users generally don’t want to click ads, and they don’t want to see ads. The idea that advertising is the enemy of the audience has been entrenched in people’s minds.
, out of the blue entrepreneur
AdSense ad size
in fact, "Mom tastes" is not the first "out of the way" shared kitchen platform. Last August, the main user demand for emotional needs of the private food production and distribution platform, "Mom’s food" also announced the suspension of operation. Mom’s founder, Mr Di, told Sina technology that the company has shut down its mother’s food because of its cost structure and company traffic.
webmaster can configure their own AdSense advertising style, in addition to sub advertising size, mainly advertising color. There are two color schemes that get better click through effects.
How does The style of
1. Let the user see your AdSense ad
, first of all, explain the policy of shlf1314 AdSense. shlf1314 doesn’t let webmasters force or entice users to click ads. For example, when you register or download a file, you must click on the AdSense ad, or let users click on the AdSense ad to get better service and other acts, shlf1314 is not recognized. If you do this, shlf1314 is likely to delete your AdSense account.
on the evening of February 25th, the kitchen platform, mom, announced its stop service on February 26th at its WeChat public. Dear all: because the business adjustment, "Mom" flavor will be suspended from 2.26 in the morning, thanks for your time and walk through together, looking forward to the next goodbye, good luck! "However, on the afternoon of 26," Mom. "Also issued a clear message, said recently due to the change of business needs, and will make strategic adjustments planning, so the service will be suspended in some areas. Sina Technology yesterday called the company, customer service staff said that at present, some areas of Beijing and Guangzhou to stop operations, but stressed that only the suspension of service.
improve the chances of advertising being clicked,
for the people out of home, every day dragging tired body back to the residence, looking forward to a meal, as the mother of home with a temperature of the meal.
is to make AdSense ads and your web content dissolve together, so that users do not look at the content, just look at the style of the case, can not tell where the ad is. If the advertisement does not have the border, directly inserts in the article content the left upper corner, sets the advertisement background color to the article page background color, sets the advertisement text color to be the article content word >
last year, as the sharing economy "floated" family kitchen, with a series of "mother", "home" brand catering came into being, they have to stay at home and have a good cook and uncle aunt want to eat healthy and delicious white-collar docking, established a shared kitchen mode. Then, after the Internet practitioners can book at home every day from time to time the fried pork through the platform, and a new way in retirement home Aunt Zhang also found time and earning.
however, when we take the feelings, talk more and more, like every day and Zhang aunt the warmth of the story, how the life around us in turns staged when part of a shared kitchen mode entrepreneurs have lost out.
with a new round of financing failure, many entrepreneurs have been out.
generally speaking, the bigger the advertisement, the easier it is to see. Therefore, large rectangular 336, x, 280, or wide width skyscraper 160×600 because of the large advertising area, in the actual delivery, generally can bring more hits. Because a page can put three AdSense content ads, you can also use multiple ads together, such as two large rectangular side by side together to form a larger area of advertising, sometimes also can bring good results.