Abstract: Mcglaughlin’s "telephone consultant + mailing list" marketing practice was welcomed at the beginning of 1996, with the identity of the first company to be approved by the mainland for the mail order business. Although since then because of the rise of e-commerce and greatly affected, but its accumulated tens of thousands of loyal users and big data, is becoming the basis for its power beauty electronic business.
once China’s first B2C electricity supplier Mcglaughlin (NASDAQ:MCOX) in the past two years, unusually quiet. After the transfer of equity, positioning a large shift, the only once no two of the stock, but also re – revealed the signal to accelerate the run.
February 3rd, Mcglaughlin CEO Wang Ye told the twenty-first Century economic report, after stripping clothing and other loss business, the company hopes that the existing "healthy and beautiful" business can start a new start. This business sector and stripped of clothing business once stood neck and neck, by the end of 2013, its revenue contribution has been and clothing each half of the company, in 2014 the business segment sales have more than 300 million yuan.
now suddenly focused beauty, health care products business of Mcglaughlin, had not the same competitive environment: jumei.com (NYSE:JMEI), lefeng.com etc. is the bright younger generation set beauty segmentation electric signs, Amway, Herbalife, Tomson times (300146.SZ) and other health products enterprises have gradually found business sense.
when asked about the homogenization of the competition, Wang Ye stressed that the Future Ltd to develop "health and beauty" plate differentiated competition considerations, currently about 70% of the products in this business are Mcglaughlin’s own brand. "Compared to competitors, Mcglaughlin has greater control over product quality and margin space."."
is now trading giant sanpower group to under the command of Mcglaughlin, and in the beauty and health care product line of a healthy "hidden line". According to informed sources, medical institutions, led by sanpower Group Health Department of the medical device industry investment has been carried out in Jiangsu, Shanghai, Liaoning provinces, and the future of Mcglaughlin as the role of Pan health products business will help sanpower numerous medical resources.
on the strategic turnaround
, the first company to approve a mail order business in China, has been welcomed by Mcglaughlin’s "telephone consultant + mailing list" program at the beginning of 1996. Although since then because of the rise of e-commerce and greatly affected, but its accumulated tens of thousands of loyal users and big data, is becoming the basis for its power beauty electronic business.
stripped of the clothing supplier, its Call Center (call center) and severe sticky member model continues. It is reported that Mcglaughlin six hundred or seven hundred Call center sales advisory team will each month with the responsible members of product recommendations and communication, focusing on female consumer groups. Last year, consumers >