garment industry has always been a very popular industry, but also many investors want to invest, but the business is much more difficult than expected, after investors choose to invest in clothing franchise industry, is bound to set up shop. Investors do not have to doubt the clothing franchise industry market, but want to succeed in the clothing store opened up. So, what are the things that need to be considered in the apparel chain industry?
a. Local market assessment
to their clothing chain stores, shopping malls, plans to open the position of clothing chain stores, do adequate market research, including the surrounding clothing franchise brand style, clothing sales, joining target consumers and consumer characteristics, district surrounding residents status, flow conditions, flow direction, age, rent etc. through the investigation result, to lock their own market positioning (location) and the required basic positioning agent franchise brand clothing style, price.
two. Evaluation of their own strength
and the evaluation of the local market as an investment plan, rental investment, decoration investment, personnel costs, and the basic conditions of clothing franchise brand suppliers such as clothing franchise brand margin, props cost, the first payment, cash flow etc..
mature clothing franchise brand requirements of natural high, immature clothing franchise brand requirements but the success rate is not low.
three. Selection of clothing franchise brand
1. business philosophy
understand the basic growth process of the enterprise, we know how many of the franchise chain. As the saying goes, what the boss has what business, more communication, clothing to join more understanding of the current situation and future development of the enterprise, of course, do not be blindfolded on the line.
2. commodity portfolio
commodity positioning: is consistent with the local market position
commodity style: is consistent with the local consumer positioning
commodity price positioning: is consistent with the local market position
series of products and products: color combination collocation if there is a certain representative with the local market, the color of sure grasp of the local market trends, competitive price and whether the fabric used in the market and.
3. company management