How to fight price war price classification

competition in the industry, the price war has been the most commonly used measurement, how to play a good price war? What are the classification of price war? A better understanding of what is the price war, to be able to better fight price war. Please go into this problem together with Xiao bian.

1 classification of price war price war, blue ocean


2005 years, Mengniu launched infant milk powder, packaging, there is no innovation, but the price has exceeded the mid-range, so I and another general manager of the enterprise on the spot to determine Mengniu milk powder will lose. This is because, from Mengniu’s pricing can be seen in his pursuit of the essence of Maori strategy, and he was not in the distribution model and channel innovation, so a debut is defeated.