Singapore Airlines joins Tourism WA to boost visitors

first_imgSource = e-Travel Blackboard: C.C Singapore Airlines and Tourism Western Australia (TWA) have signed a Memorandum of Understanding (MOU) to jointly promote tourism to Western Australia.The three-year partnership sees a joint funding of marketing campaigns and the active promotion of inbound tourism to Western Australia off the back of the carrier’s Singapore-Perth services, the airline announced in a release on Wednesday, 1 September.“We are privileged to work with TWA and the forming of this strategic partnership is testament to our strong commitment to the Australian market. With Singapore Airlines’ extensive network, I am confident that we will encourage more visitors to see the beautiful sights and attractions Western Australia has to offer,” Singapore Airlines’ Executive Vice President, Marketing and the Regions, Goh Choon Phong said.The focus in the first year would be on three key international markets for Western Australia – Germany, Singapore and China, TWA’s acting CEO Stephanie Buckland said.“Our Experience Extraordinary campaign ties perfectly in with these markets because visitors from these countries seek something a little different,” Ms Buckland said.“Nowhere else in Australia can you find a city with 3,000 hours of sunshine per year or visit one of Lonely Planet’s top ten regions of the world – Australia’s South West.”Currently, Singapore Airlines operates a total of 93 weekly flights to five major cities across Australia, including 18 weekly services to Perth.last_img